For acquiring customers and building brand engagement, advertising is a time-tested essential. The following strategies will help you write better, more effective copy for print and online advertising, and increase the response to your advertising message. Several inspired and award-winning ad examples are included to start your creative juices flowing.

Are you providing enough? Today’s horse owners are no doubt aware of the importance of vitamins in the diets of their horses, but many may not be aware of the role vitamins play in equine nutrition. Vitamins in their fresh natural form are organic substances found in grains and forages. They are important as cofactors, or facilitators, for different metabolic function, and deficiencies of them can cause disease conditions. Vitamins, unlike many of the nutrients we feed our horses, cannot be broken down for energy, and they provide no other nutrients to the horse.

Hay can be treated with steam to reduce the horse’s exposure to inhaled allergens that cause respiratory disease. Steaming kills potentially harmful microorganisms and binds fungal spores and dust particles to the hay making, them less likely to be inhaled.

What are your personal values and why do they matter? Have you ever temporarily fallen out of love with riding? In my work as an equestrian mental performance coach, many clients share with me that they’ve lost the joy that riding used to give them. Sometimes the challenges of your sport can feel like they’re outnumbering the positives and equestrians can find themselves wondering: Why do I do this?

Do you enjoy feeling out of control? No? That doesn’t surprise me. Losing control is one of the most prevalent fears we experience as humans. At the root of this fear is the belief that if we are not able to control the present and the future, something terrible will happen.

Are you considering the best way to create the perfect barn to house your horses? Should you construct an entirely new building, or make over an existing structure? There are pros and cons to each option depending on your particular situation, but in many cases even a radical renovation may be preferable to the stress, expense, and time commitment of a new construction project.

The horse world has changed a lot over the last several years. I am not sure that it is for the better. The introduction of “natural horsemanship” has changed the way people interact with their horses. It has changed the philosophical approach of many people to account for seemingly natural horse behaviour. It has encouraged a relationship based on leadership where we are to be the dominant horse. It has changed how we physically correct our horses with methods that are gentler than those of the past. All of these are good things, right, so where is the problem?

There are many different reasons for a horse to buck. This article will explore the horse’s motives for bucking, tackle some of the issues that might be causing him to behave this way, and offer some insights to help resolve the situation.